Archive for the ‘Research’ Category
Theme #3: Curated Scarcity
Tuesday, May 10th, 2011We have gotten used to having access to anything, anywhere, at any time. While limited access to products and data used to be a problem, today we are faced with too many choices to actually make sense of them all. Unlimited choice has in many cases overwhelmed rather than empowered people. If there are thousands [...]
Read More..(1)Theme #2: Corporate Communities
Tuesday, May 10th, 2011Who hasn’t heard stories about the lack of collaboration and silo- thinking within large organizations? Why is it so hard for people in finance to collaborate with the folks in sales? In order to address this problem, large organizations are looking to learn from online communities. With the help of the Internet, people have gathered [...]
Read More..(0)Theme #1: Shared Micro-Responsibility
Tuesday, May 10th, 2011Online digital media usage is moving up the Maslowian hierarchy of needs. Until now, most web tools have focused on enabling new forms of communication, connected to the human needs of love and belonging and partially self-esteem. However, as the online space matures, we see more applications trying to fulfill the higher needs of achievement, morality, creativity and problem- solving.
Read More..(0)Introducing the new Sandbox Six Themes
Tuesday, May 10th, 2011At Sandbox, we’re fortunate to interact with some of the world’s most inspiring young innovators and visionaries on a daily basis. By observing patterns within our community and studying trends of our clients, we identified six major themes to look out for this year and beyond.
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