Sandbox Meet a Sandboxer Meet a Sandboxer: Jordan Milne

Meet a Sandboxer: Jordan Milne

August 3rd, 2010 by Katrin Winiarski

Jordan Milne, 26 is Canadian but has been living in France, England and Denmark for the past 3 years. He is one of 9 students in the Advanced Diploma in Entrepreneurship program at The University of Cambridge. Jordan is also a Contributing Editor at NYC based financial magazine Asset International 5000, for which he writes and performs ‘’interrogations’’ with heads of Pension and Sovereign Wealth Funds. Most recently Jordan interviewed Yngve Slyngstad, CEO of NBIM that manages Norway’s $457billion Government Pension Fund. He is writing a book on work/life balance in entrepreneurship (how to be a successful entrepreneur while living a balanced life) with Martin Bjergegaard from www.rainmaking.co.uk, through which he had the opportunity to interview many leading entrepreneurs across the world.  Jordan is also part of starting a social venture based around making recreational sports more accessible, launching early 2011. His main focus currently is as Co-Founder of EquityLab, which will be launching fall/2010. Jordan on LinkedIn.

Tell us the story of your latest project.

My latest project is EquityLab. In a start-up, your team is your most important asset. One of the greatest problems my Co-Founders and I had experienced ourselves as well as witnessed in the greater entrepreneurial ecosystem was early-stage entrepreneurs having trouble building their teams. High quality Co-Founders and employees are hard to find and if they can be found the start-ups rarely have the budget necessary to recruit them. For recruitment, the reality is that most entrepreneurs don’t have an extensive professional network to tap into. As far as budget is concerned, the vast majority of start-ups never get funding and if they do it generally comes after the core team is assembled. This combination of a limited recruiting reach and modest budget is enough to kill many great ideas and start-ups dead in their tracks.

Luckily, we also found that many high quality candidates are looking to work for an equity stake in the start-up instead of cash; they are just difficult to find. EquityLab solves this problem by creating a network which uniquely hosts promising opportunities compensated with an equity stake in the posting company, as well as profiles of those eager to leverage their skills and work for equity for the right opportunity.
Whether you are looking for a full Co-Founder, a technical lead to build a prototype to go to market, an experienced advisor or any position in between –and are looking to pay with shares of your business instead of cash– EquityLab can help.Our mission is to help entrepreneurs build great business teams, stimulate the economy and make entrepreneurship more accessible.EquityLab allows you to post opportunities compensated by equity, search for roles in exciting start-ups or simply post your profile and let the perfect venture find you.
We have lined up partnerships with world-class educational institutions, leading business foundations, and a host of high-profile entrepreneurs.  We are looking to build on these successes, using social media and expand our global network.

What are you doing and how did you get there?

My two focuses are entrepreneurship and writing. I’ve been drawn to entrepreneurship for quite a long time. It’s exciting. At 19 I flipped a property which paid for a lot of my education. It showed me that doing something a bit off of the beaten path can be fun and rewarding if you work hard enough. After that I was pretty much hooked. I finished my education, lived in a few different countries, did some work for a venture backed digital media start-up in London and began studying entrepreneurship at Cambridge.  I’ve explored a few ideas but am excited to take EquityLab to the next level.
Growing up and throughout school I have always enjoyed writing. I never really imagined it as a career; however I’ve been lucky enough to come into some great opportunities where I can use it. I’ve also found that it’s an important skill in business.

Tell us about the biggest successes and failures in your life. What worked, what didn’t, and what did you learn?

No absolute home runs yet, or big disasters. I’m constantly trying to learn and definitely don’t always get things right the first time. The latest lesson I’m learning is to place a higher value on my own time when evaluating business ideas.

What do you want to achieve in the next week, the next year, the next 10 years?

Next week: Refine our marketing strategy.
Next year: Help tons of people connect on EquityLab, build great business teams and get their ventures going.
Next 10 years: Build Equity-Lab into a successful business and either be running it or working on another venture I’m excited about.

What was your most inspiring moment during the last two weeks?

My most inspiring moment (s) during the past few weeks were definitely during the latest residential session of The Advanced Diploma in Entrepreneurship at The University of Cambridge. The cohort is a really impressive group which I truly feel privileged to be a part of. They are all from different countries, with different backgrounds and experiences. We also had the opportunity to hear from many great speakers including Hermann Hauser and lots of other interesting, accomplished and enthusiastic entrepreneurs.

How could other Sandboxers and the outside world support you and why would that be exciting for them.

–Other Sandboxers could sign up on our holding page and then join EquityLab once we launch in the fall! It would be great to have such high-quality people as part of our network early on.
–Please reach out to us if you are a part of or know any entrepreneurial communities EquityLab could create a mutually beneficial partnership with
–We would also really appreciate any innovative ideas on how to spread the word about EquityLab to high quality users once we launch. We are always open to new ideas, especially at this stage.
It would be exciting because it would enable them to find high potential projects to be a part of, use their skills to gain equity in cool start-ups and give them access to a pool of talented people who can help get their start-ups running.

Jordan’s favourites:

- book: On the Road (Kerouac) and Magister Ludi (Hesse)
- movie: Dumb and Dumber
- place on earth: on the lake at my cottage
- travel destination during last year: Seoul, S. Korea
- food: Indian
- drink: Chocolate Milk, Mill St. Lager
- quote: ’’Dream as if you’ll live forever, live as if you’ll die today’’
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