Sandbox

The Answer

August 25th, 2009 by Johanna Mischke

You might know the YouTube Video United breaks Guitars and it’s Star Dave Carroll. For those who don’t: On a flight from Halifax, Canada to Nebraska, Omaha, Dave’s Taylor guitar worth $3500 was badly damaged by baggage handlers in Chicago and he and other passengers even witnessed the incident. After almost a year of chasing United Airlines for a compensation in vain, he decided to write/sing a song about it and put it on YouTube. Currently the video has been watched over 5 Million times, you can imagine the “PR mess” for United…

Now Shashank Nigam who authors the blog “Simpliflying” made a clever move: He himself made a song which provides United Airlines with 10 solutions to dealing with this “social media attack” in a fun, innovative way and engaging its passengers, too. Watch his YouTube video response, talking about the things United could do to rescue their brand:

Shashank is a leading airline marketing and branding strategist. You can find him on twitter, facebook and LinkedIn. We are a big fan of “The Answer” and looking forward to what happens next.

Johanna is currently interning with Sandbox, she assists the team in various areas and is focusing on community management. Lately she has been inspired by the German “brand eins Magazin” – focus topic BIG DREAMS. You can find her on facebook here.